Life Time Training & Core 3 Website

CONTENT DRIVEN WEBSITE

Life Time Training is one of the world’s most well-known and well-respected personal training brands. With the launch of it’s over-arching “Core 3 – The Life Time Method”, there was a need for the experts at Life Time to quickly and effectively communicate with members and non-members about the three primary tenets of “Know It. Nourish It. Move It.” we created a blog-based website for quick access, and the ability to link to specific posts to help drive awareness of nutritional products, health technology and more.

FITNESS GOALS AND PROGRAMS
Custom iconography was created for the three types of consumers that purchase Life Time Training’s products. Additionally a sortable programs page was built to allow users to sort all of Life Time Training’s programs based on where they are in their fitness journey.

A CONTENT FIRST APPROACH
One of the key goals for the Life Time Training was to leverage our panel of experts and create a shareable content driven experience. In depth articles were crafted by our own panel of experts and helped Life Time become an authority and resource within the training community.

THE POWER OF A COMMUNITY
In addition to creating best in class content a strategy was created to leverage our own community of personal trainers. By weaving in products to purchase, users could be educated on a particular topic then buy a suggested product directly through the site. In addition our personal trainers were incentivized with a commission to share articles through their social media channels.

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STEP 1
A Life Time trainer shares an article with a unique URL from the Life Time Training site to their social media followers.

STEP 2
A follower reads the content that was shared by the Life Time trainer. 

 

STEP 3
After reading the article that same friend purchases the relevant, suggested product within the article. 

STEP 4
The Life Time trainer that originally shared the article gets a commission because their follower purchased a product.

HOMEPAGE