Life Time Training
BRAND AWARNESS CAMPAIGN & LAUNCH OF CORE 3
Life Time Training is one of the world’s most well-known and well-respected personal training brands. With the launch of it’s over-arching “Core 3 – The Life Time Method”, there was a need to re-imagine the entire look and feel of the brand. Using a bold black and gold palette and a series of stunning portraits by world-renown photographer Robert Maxwell, Core 3 was announced as “Training for Every Body.” Follow our method of science, nutrition and exercise and it can change your life. The campaign spanned print, digital and environmental.
CORE 3 - AVAILABLE ONLY AT LIFETIME
Fitness. Available only at Life Time, Core 3 delivers integrated health assessments, nutrition plans and workouts that lead to long-term health and wellness success.Core 3 — The Life Time Method helps you know what’s going on inside your body, nourish and fuel your engine and provides workouts designed to move you and stay healthy for a lifetime.
THE LIFETIME TRAINING WEBSITE
A one stop introduction to all of Lifetime Training’s products and services. In addition, a blog written by experts in the industry gave a reason for users to come back again and again.
THE LIFETIME METHOD EBOOK
Everything you’d want to know and then some. LifeTime’s Core 3 Method was designed into an extensive 64-paged ebook. The ebook was given away to new subscribers of Training’s weekly newsletter.
RETAIL SPACE REMODEL & DIGITAL PLASMAS
A retail strategy and remodel took place to streamline and clarify all Lifetime Training’s product offerings. Digital plasmas were installed and utilized to advertise Training services through video and static images.