Life Time Health


Life Time Fitness launched a new digital membership in late 2014. At 10 dollars it was originally built for individuals looking to leave Life Time’s full-access membership due to the high cost. Seeing the huge potential and low-barrier to entry, the product was repositioned as a stand-alone membership great for anyone, anywhere. Life Time Health featured five unique services: monthly rewards, retailer discounts, heart rate and fitness tracking through the myPlan and LT Connect apps, an extensive library of workout videos and your own health coach available by phone 24-7.

Considering the membership was marketed as a digital membership it only made sense we start with mobile. The landing page was fully responsive and featured several areas for individuals to access the membership’s various features.

The five core features of Life Time Health: coaching, tracking, videos, rewards and discounts, we’re created into a simple effective iconography system.