A MUTUAL OF OMAHA SALES INCENTIVE CAMPAIGN
The Mission Prague campaign kicked off an announcement that certain high selling insurance operatives would be sent on an all-inclusive trip to the Czech Republic. The campaign was targeted towards large insurance brokers and wholesalers who sold through numerous insurance carriers, not just Mutual. In an attempt to convince them to sell more Mutual of Omaha products this mailing went out and enticed them for the upcoming trip.
SELLING THE STORY
Prior to the big announcement several smaller mailings went out to tease the specifics of the trip. One of which was a small mission map with various “targets” highlighted but with vague verbiage as to not give too much away. The goal was to maintain the storyline that these insurance “agents” were about to embark on a secret mission if they qualified.
YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT
The outside package was designed to look nondescript and very vague. However, once it was opened they were presented with a leather dossier and given instructions from mission headquarters. Further inside was a map of the city with points of interest, “mission details” which outlined the qualification requirements, an insert for the “InnerCircle” explaining the optional trip to Vienna. Finally their “Mission Background” brochure highlighted the city through pictures and background information cleverly disguised in a saddle stitched file folder.