The Vegas Vibe
A MUTUAL OF OMAHA SALES INCENTIVE CAMPAIGN
Mutual of Omaha sends agents all other the world for various sales contests. In 2014 they sent winning agents to the Cosmopolitan Hotel in Las Vegas. Attempting to break away from the cliche images of Vegas we created a modern, illustrative take as to attract a younger more sophisticated audience. Playing off of the business of the city I replicated the style of a vintage playing card with a modern twist.
Materials were created then sent to all offices to announce and promote the contest. Custom playing cards, unique letterhead, brochures detailing the event and location and an oversized one color metallic ink poster were just some of the items sent to each office.